Direct to Consumer and eCommerce Brands
Over one third consumers have reported that they bought directly from a manufacturer’s website in the last year and 78% of Direct to consumer (DTC) brands increased their marketing budget compared to 60% of traditional retailers.
From Koala to Caspar, DTC brands have realised early on how important branding is – especially when they may or may not have the support of a brick and mortar presence through owned or retail stores.
eCommerce brands – whether retailers of multiple brands or a single owned brand are now fighting to maintain share of voice across multiple acquisition channels while building out owned and earned channels that can serve profitability long term.
DTC and eComm Brands We’ve Worked With
What Foresight Solves For DTC and eCommerce Category Brands
- A single customer view. The holy grail for many brands to enable personalisation and automation – yet often a space littered with a history of failed projects. But it doesn’t have to be. With smart technology choices, Foresight can support the creation of a single customer view that links seamlessly with eComm platforms from Salesforce Commerce Cloud to Magento to Shopify.
- Super optimised omnichannel digital marketing. Performance marketing that is purpose built to optimise for eCommerce metrics – AoV (average order value), profit per sale, CPA (cost per acquisition), cart abandon rate, cart save rate and more.
- Building virtuous re-purchase cycles. By building and managing acquisition audiences via paid digital and SEO, then driving those audiences into automation and personalised direct marketing channels across apps, email and more we can create a deeply robust infrastructure to support brand loyalty.