A Leading Performance Marketing Agency Built For Ecommerce

Foresight is the premiere performance marketing agency designed exclusively for female founded ecommerce brands.

Performance marketing agencies are simply digital marketing agencies that focus on marketing channels and activities that generate business performance outcomes like more revenue, more sales and more profit. When it comes to ecommerce, that is all we eat, sleep and dream about!

How We Do Digital Marketing Better For Women

Performance marketing is about more than just digital marketing, media buying, and ad creative production; it’s about:

Deeply understanding the target audience and the digital channels you use

Building a sustainable digital strategy that considers your business growth

Applying the relentless pursuit of excellence to serve clients the results you deserve.

Foresight is a performance marketing company built by women, for women.

We offer performance marketing in three key categories of digital marketing. Scroll down or click one of the links below to learn more about each of our marketing services:

Search engine advertising

Pay per click advertising

Search Engine Advertising

Search engines are the consumer go-to for research, comparison and buying. Targeting by keyword gives ecommerce companies and brands a phenomenal opportunity to access hyper-targeted consumer intent.

Most companies we work with make their greatest returns and revenue from performance marketing campaigns in search engine marketing (also known as paid search).

Google Ads

With over 8.5 billion searches per day, Google Ads is the most powerful bottom of funnel digital marketing channel for most brands and a crucial part of the success of any digital marketing mix for ecommerce brands.

Bing Ads

Often missed by many a marketing agency because only 4-10% of people use it. But Bing packs a punch, usually delivering even higher ROAS than Google because there’s less advertiser competition.

PAY PER CLICK Advertising

Pay per click (PPC) advertising does usually encompass any type of digital marketing where you pay for each click, but the term tends to be used to refer mainly to display and programmatic advertising, and sometimes search. It’s often used as a more top of funnel channel where the brand strategy, however there are lots of ways to get extremely targeted with it.

Google Display Ads

Google Display is a great starting point for traffic campaigns where the strategy is to gather data that can be used in subsequent retargeting campaigns across other digital channels.

As an agency, our strategy is to start off with more bottom of funnel channels before we tackle display (unless you’re doing it already and it’s working well for you!)

Programmatic

Through programmatic placements we can invest ad spend across multiple channels including display, native advertising, digital out of home, podcast, CTV (catch up TV) and more.

The platform we use to buy programmatically, has no ad spend minimums which is a unique differentiator, because many require commitments of over $300,000 a year in media spend.

One of the advantages of programmatic is that through the platform’s media partnerships, you get access to ad positions (advertising inventory) which are generally better than what you can access on Google display – which means better clickthrough rates and better quality traffic.

SEARCH ENGINE Advertising

To complement our advertising services, we also offer SEO — specifically for ecommerce businesses that have Shopify stores.

This starts as a complimentary SEO data audit when you first begin working with us, and then evolves into an opportunity for us to manage SEO for you, once you’ve completed the top priority fixes from your audit (we provide full instructions on how to do this via our marketing academy).

What many people don’t realise, is that search engine ad campaigns via Google Ads or Bing actually cost less when the landing page you’re sending people to is better optimised. So what you do organically, impacts your paid performance and revenue.

AFFILIATE MARKETING

This is a channel that can deliver some impressive results — including conversion rates of up to 25%. While not one we start with because it requires deeper thinking from the brand on their offer to affiliates if they don’t already have one set up, we tend to recommend ecommerce companies consider this as a channel within the first year of work.

Platforms like Skimlinks, Commission Factory and CJ Affiliate are all examples of affiliate marketing and advertising aggregators that we consider depending on your needs.

But no need to get too freaked out about what this all involves — in fact, most ecomms are already doing affiliate marketing in a different form: discount codes for micro influencers on social!

Some Love From eCommerce Businesses We Work With

"The Foresight team understood my brand and my messaging so quickly. I think what makes them different is not only the detail they go into but the care factor about your business. I felt reassured and confident at every step with Foresight and am now loving the scaling process. I could not recommend them highly enough"

Jennie
Founder, BabyDink

A smiling mother walking outside with a baby wrapped in a fabric carrier around her front. She also holds a toddler's hand who walks alongside her. On top of the image is a crop of a sales dashboard, showing line graphs trending upwards for "Total sales" (up 9%) and "Sales attributed to marketing" (up 211%).

"Just imagine finding a digital marketing agency who knows their stuff, delivers what they promise, and you know have your best interests at heart... That may sound too good to be true, but that's honestly how I feel about Michelle and the team at Foresight Digital."
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Alison Edgar
Founder, Surf Society

A bird's eye view photo of two young women paddling on surboards. On top of the image is a crop of an ad campaign dashboard, with the heading "Surf Society Ad Account", and 3 ad sets with ROAS (return on ad spend) of 31.76, 13 and 13.22.

"What I have appreciated most from Michelle and the team is the genuine desire to help build our brand, with everything put to us in a way that is easy to understand, something rare in this space."
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Bronwyn Papantonio
Founder, The Maternity Market

A crop of a pregnant belly with two hands surrounding the bellybutton in a heart formation. On top of the image is a crop of an ad campaign dashboard, with the heading "The Maternity Market Ad Account", and 2 campaigns with Purchase ROAS (return on ad spend) of 7.5 and 5.49.

READY TO SCALE YOUR ECOMMERCE BRAND?

What else is worth asking? Glad you asked!

SAY HELLO!
Call 1300 368 250
hello@foresightdigital.com.au‍

Melbourne
Level 3 / 162 Collins St
Melbourne

Auckland
Level 10 / 11 Britomart Place
Auckland CBD

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