Smart performance campaign

TikTok is the latest ad platform after both Google and Facebook to launch a machine learning driven advertising campaign option. The team are saying it's able to outperform their older advertising options by 40%!

Understanding how to guide the machine for these new campaign types is what will become the next big skillset for brands and marketers to understand.

Why does it matter?

New campaign types like this make it more affordable to test advertising. The advantage of getting on an ad platform that is relatively new (like TikTok's) is ad space is still cheaper. Don't expect to pay the same for a click on TikTok in two years that you'll pay today.

This is very much part of TikTok's bid to get access to the small business market across all established economies, while it continues to ramp its media dollars.
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In-app commerce feature

Now available in Australia, TikTok's new ecommerce feature allows users to make purchases directly through the app.

If haven’t already got a TikTok account, now is a great time to set one up. If you’ve already got a TikTok account, as soon as it launches, put aside time to get your store set up and test out how it converts.