The product demo

A picture paints a thousand words. A video tells a thousand stories.
Think about what makes your product different from competitors. And what makes customers love it so much. Get inspiration from what people write in their testimonials. Take a simple video of yourself using the product and add captions that clearly explain the benefits and how your products help solve your customers’ problems. No fancy lighting needed, but find good natural light and remember faces sell. Don’t be afraid to show yours!

The founder story

You are your best own influencer.
You know what drove you to start the business so share your story. Make it personal to connect on an emotional level. Emotion will win over logic almost every time. Try this hero story arc in your script: what life was like before, the crisis point, the light bulb moment, your new purpose, the happy ending - what life is like now!

The testimonial

Testimonials can be quotes, videos, images, star ratings.
‍From your website to Google My Business, Facebook, Productreview.com.au. Or you can even use quotes from any gift guides you’ve been in. Remember for image or written quotes you can cut out parts of quotes and use ellipses to join two part sentences together. Testimonials build trust with potential customers because the recommendation comes from people like them, written in their language.