Did you know that 75% of clicks go to the top three results on a search engine results page?

That prized position is a key ingredient for generating sustained website traffic for your online store.

SEO can seem scary, but there are some simple things YOU can do TODAY to maximise your website traffic.
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Write titles that match search intent

The meta title is the blue line of text that search engines show on their results page for particular search queries.

Titles are often the primary factor in a user's decision to click on a search result, making it essential to use them effectively.
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Write compelling meta descriptions

A meta description acts as a summary of a page’s content, with the intent of engaging and captivating users.

It functions as a sales pitch that persuades the user that the page satisfies their search intent.
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Add internal links to and from important pages

Internal links are crucial in boosting the search engine ranking of web pages. This is mostly due to Google's metric, PageRank, which evaluates a page's importance based on the number and quality of pages that link to it.
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Include variations of long-tail keywords on your pages

A long-tail keyword is a detailed search phrase consisting of three or more words. They’re easier to rank for and usually get clicks from search engines at a much higher rate than shorter, more generic terms.

It’s important to include some long-tail keywords in your SEO strategy to help increase potential ranking opportunities and ultimately boost our traffic.
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Stand out with rich snippets

Rich snippets are search listings that include information about a product’s price, availability, and review count, and can increase the number of people that click on your page by up to 30%.

They’re a powerful tool that can usually be implemented relatively painlessly.
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Need expert advice on your store’s SEO? Reach out to us.