Say no to that opportunity.

You know. The one that doesn’t quite fit what you do.

The one that if you do it, there’ll be more money today but less time to work on the things that matter for the future.

The one you feel awkward saying no to. Yes, that one too.

The one that might fill capacity but not hearts.

The one that brings only the possibility of a pathway to your ideal work tomorrow, but not today.

It might be awkward, but say no.

It might be even more awkward when you’ve already said yes.

But still. Say no.

❤️

Lessons from a fellow business owner