PPC (Paid Ads) = instant results

Although your ads are put live instantly, they take time to mature. Some campaigns will generate sales quickly, while others can take time to see results. Just as with other forms of marketing, there are no guaranteed results when it comes to PPC either.
‍

PPC = Just Google and Facebook

Google has the majority market share in search engines, but this doesn’t mean it’s the only platform you should invest in.

Brands taking an omni-channel approach should also consider paid social - TikTok, Pinterest, even LinkedIn if it’s relevant.

The choices you make should depend on your budget and who you are trying to target.
‍

Use as many keywords as possible

More words = more reach right?

Wrong. While you may get more traffic, you run the risk of getting unqualified traffic.

Your keywords should be relevant and useful; otherwise, you’ll end up using budget on clicks that aren’t converting.
‍

You can set and forget with PPC

Nope! You can’t do that either!

As soon as campaigns go live you will start collecting data. That data tells you about performance. And that performance is something you can optimise over time.

We’re also big believers in using a portion of the budget for testing new ideas, formats and platforms too.
‍

PPC is too expensive

PPC spend isn’t the metric that matters the most here.

PPC ROI is what you should really be focusing on.

If your PPC campaigns are generating sales revenue that is greater than your ad spend, then PPC is actually paying for itself.
‍

You don’t need a PPC agency specialist

Unless you’re super knowledgeable in PPC (or aren’t but have plenty of time on your hands!), chances are you could benefit from working with someone who does this all day every day. Agencies like us focus solely on PPC, we keep up with the pace of change and clients benefit from the learnings we make across all campaigns.