Remarketing Lists for Search Ads (RLSA) is a Google Ads feature that lets you target your ads towards people who looked at products on your site but weren’t ready to buy at the time, so they’re still searching online.
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How does it work?

Like any other remarketing option, you first need to have your remarketing tags configured on your Shopify site. This lets you create specific remarketing audiences, depending on what visitors have done on your site.

Then, through RLSA, you can add these remarketing audiences to your campaigns and target them with specific ads when they perform a search on Google again.
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But how do I use RLSA to outsmart my competitors?

Here’s the juicy bit.

Use a keyword tool like Google Ads Planner to identify the keywords that your competitors are bidding on and determine which ones are most relevant to your business.

From here, you can bid on these keywords (sometimes aggressively), so that when your remarketing audience searches for these terms, your ad appears above your competitors.

Clever, right? *chefs kiss*