If you’re a growing business and know your audience listens to music or podcasts, you can target them with your campaigns while they’re listening.

Simply couple a static image, simple animation or short video with words spoken in a conversational tone plus of course, your call to action.

Being Google, there’s also targeting options so that you can reach your audience exactly where they will be listening.

Advertisers are beginning to re-assign some of their budget to testing this new format.

We recommend using around 10% of any paid ads budget for test and learn.