Here are some of the most commonly used terms when it comes to all things PPC (that means Pay Per Click btw 😉)

Ad Extensions

An AdWords feature that shows additional information in your ads like your business location, phone number, business ratings, and links to your webpage.
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Ad Group

The structure that contains one or more ads and a target set of keywords for Google Search, and a target set of placements for Google Display.
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Ad Scheduling

A setting within AdWords that allows you to select the time of day and days of the week you wish to serve your ads.
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PMax = Performance Max

A new goal-based campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign.
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CPC = Cost per Click

The price you pay Google each time someone clicks on your ad.
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CTR = Click Through Rate

The percentage of people who click on your ad after viewing it. The formula to determine your CTR is the total number of clicks divided by the total number of impressions.
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Impressions

The measurement of how many times your ad is shown.
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RSA = Responsive search ads

Ads that have multiple headline and descriptions which Google uses to optimise over time by using different combinations to see which work best with your customers.