Shopify just launched personalised checkout experiences for your customers

Shopify has just launched some awesome new features that allow developers to provide e-commerce brands with an even more personalised and customised checkout experience.

Here’s our top two ⬇
‍

Discount Codes & Gift Cards

The Discount Code and Gift Card APIs allows brands to give their customers the ability to use their gift cards or discount codes directly at checkout.

They can now receive immediate confirmation that the discount has been applied to their purchase.
‍

Custom Checkout Messaging

The updated Storefront API provides easy access to product information, recommended products and more, enabling developers to enhance the checkout experience by providing personalised checkout messages.

"Thank you for purchasing one of our eco-friendly products!"
‍

Plug your Shopify Store into YouTube for extra sales

You can now sell your products on YouTube with YouTube Shopping in three ways…

1. Live streams: tag and pin your products at key points during a livestream
2. Videos: show a curated list of products in a product shelf below on-demand videos
3. Store tab: feature your entire selection of products under the new tab added to your YouTube channel
   

Connect your Shopify Store to YouTube, complete the set up and sync your products to make sure your stock is always up to date.

As a growing business and independent brand, this format is an opportunity to connect with buyers at scale. It’s ideal when you have a new product available, limited edition releases or special offers that will get your customers really excited.
‍

Connect your Shopify Store and sell through Facebook

Want to sell your products through your Facebook Business page? Then here’s what to do…

1. Login to your Shopify Account
2. Add your Facebook Business Page as a Sales Channel
3. Add a Facebook pixel in your Shopify admin.
   

Make sure that you have a Facebook ad account and Facebook Business Manager. You have to be the admin of both the Business Manager that owns a specific Facebook Page and the Facebook Page itself to connect it with the Facebook channel in Shopify.

Now you can:

1. Add your products to make them available on Facebook Shop
2. Market your products using almost all of Facebook’s ad types
3. Customise your Facebook shop
   

Best of all, you can run dynamic remarketing ads. These usually drive the highest ROAS of all campaign types. It’s where ads are shown to a user on Facebook based on the specific product pages that they viewed on your website.

Once the process is complete, customers will see a ‘shop’ tab on your Facebook Business page and your products will be available for people purchase on your Facebook shop.

‍