Lookalike Audience

The Lookalike Audience feature develops a list of users who share similar characteristics and behaviours with your current followers. It’s a game-changing tool that can help you expand your reach and connect with people who are more likely to be interested in your products.

You have the flexibility to choose what percentage of your audience to mimic, with the top 1% being your smallest audience but the closest match. Try 1%, 2%, 3%, 5% and 10% to see what works best for you. The bigger the percentage, the bigger the audience pool.

Where do I find it?

Go to the Ads Manager section of your Instagram account and simply select the option to create a new lookalike audience and choose your source audience (such as your Instagram followers). Instagram’s intelligent algorithms will work their magic and find people who closely resemble your current audience, creating a whole new audience with similar characteristics.
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What’s so great about it?

This hardly tool is ideal for brands that have a limited budget and aren’t quite ready to scale but want higher returns for their investment. Not only does it save you time on research and targeting, but it’s also a quick and straightforward way to increase the effectiveness of your Instagram ads.

Steal Customers from Competitors

Get your products in front of interested customers by researching who your competitors are targeting.

Here’s how to research who’s seeing your competitors’ ads

1. Go to Meta Ads Manager
2. Go to the ad set level, scroll down to the Audience section
3. Next to Detailed Targeting, click the Edit button
4. Enter your competitors’ brands into the search bar
5. Hover over the search result to see the total estimated audience size
6. Click to add it to your target audience
   

You can target several competitors’ audiences in a single Instagram ad set. One thing to watch out for though — this only works when using accounts with a large number of followers.

But wait…there’s more! To reach the largest possible slice of your competitors’ audiences, use demographic targeting. This include age, gender, and location. You can borrow the exact settings or make tweaks to your existing demographic settings.

And ta da! You’re targeting your competitor’s audiences directly with your content. You’re welcome ;)