Running paid ads campaigns is not set and forget. Like creating a garden, everything needs constant attention, refinement and love.
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9am — Budget pacing

First up (after coffee that is)… budget pacing. Doing this makes sure we achieve the target and performance goals within each campaign period.
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10am — Performance optimisation

Next, we dig into the ad accounts and check the daily reports to optimise campaign performance.

We look at the value of sales from the ad campaigns. With attribution set up at keyword level, we can see what drives the best sales and make optimal ad buying decisions.

We make changes to targeting, signals, creative and bidding to get more clicks; and optimise campaigns with search terms reviews, search trends, and creative tests.

We improve quality score wherever we can so that you pay less per bid.

After our second coffee, we attack some other things on our hit list:

• adding extensions for extra reasons to click
• updating landing page for more conversions
• scheduling ads to show when people are more likely to click
• and finding new keywords to target or exclude
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2pm — The Big Jobs

After lunch we’re pumped for major campaign changes such as briefing creative, ad copy updates, major structural changes, setting up a new campaign or ad group, or even a whole new channel.
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4pm — Chat to our favourite clients

(that’s all of them by the way!)

We’ll meet with clients in our regular WiPs or other members of the team to plan future media buying strategies to scale spend while maintaining ROAS.
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5pm — Grow our knowledge

We always make time for industry related news and updates so at the end of the day we check our news feeds so we we’re always one step ahead for our clients.

Contact us for help and advice from one of our paid ads specialists on running your paid ads.