5 ways to get funding for your eComm brand

SCALING BUSINESS

August 7, 2024

Don’t let lack of capital hold you back in achieving your dreams. From government funds to crowd-sourced funding, there are lots of options for small businesses and start-ups.

It can be tough getting started. A lack of access to funding continues to constrain women-led small businesses*.

Here are some places where you can start to look if you need to raise funds to help grow yours.

Revenue based funding

Finance offered based on the projected income of your business. This is where you pay back the loan by dedicating a percentage of your gross profits to reducing the outstanding loan balance. That means your repayments and loan term will fluctuate depending on how much profit you make; and you are not required to provide assets as collateral like with a bank loan.

Examples: Outfund, Shopify, Square Loans

Equity based funding

Funding in exchange for part ownership of your business. In this instance you raise capital and have no debt repayments. The investors wait for a return on their investment whilst there’s more cashflow to grow the business.

Examples: Blackbird Ventures, Springboard Enterprises, Scale Investors

Brands who’ve done it this way: Kin Fertility

Crowdsourced funding

Also called equity-based crowdfunding, this is where start-ups raise funds usually from a large number of investors each investing a small amount. In exchange they get shares in the company.

Examples: Birchal, Equitise

Brands who’ve done it this way: BrewDog, Seabin, Coinstash

Venture capital

This is a form of private equity based funding we mentioned earlier. Venture capitalists usually invest in companies at different points in their growth journey. Usually starting at Series A when they may have a lower valuation all the way through to Series D where they may be raising hundreds of millions.

Examples: Blackbird Ventures, Square Peg Capital, Sequoia Capital

Brands who’ve done it this way: Modibodi

Government grants

If you’re doing business in Australia, you can use the government grants and program finder to look for support from across government.

*Australian Small Business and Family Enterprise Ombudsman’s (ASBFEO) office.

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