SEO

An effective strategy for driving traffic to your website is to use Paid Ads to target relevant keyword searches before achieving organic rankings.

Better yet, you can test the purchase intent of these keywords to determine which ones convert best.
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Social Media

Platforms like Facebook and Instagram can amplify your influencer outreach and user-generated content efforts by leveraging already successful organic posts as Paid Ads.

Plus, you can add targeting to reach specific audiences based on demographics, interests, behaviours, and more.
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Email marketing

Encouraging email list sign-ups through Paid Ads can help boost website traffic and generate potential leads. And if you know how many emails you need to get in order to acquire a new customer, you can scale exponentially 🤯

Paid ads can also generate leads specifically for giveaways and quizzes to build email lists. Those who engage with the ad are then retargeted in future campaigns.

It’s a gift that keeps on giving.