What We Do
As a digital marketing agency, there are a few areas we believe set us apart in terms of our level of specialty.
SEO & Content
From strategy to technical SEO, to link building and outreach, our approach is a holistic one that helps you integrate SEO across your whole marketing team from content to PR to advertising media.
Paid Digital & Social
Paid channel strategy and implementation across paid search (Adwords or Bing ads), programmatic, native advertising, social and influencer marketing to drive brand awareness and ROI.
Analytics & CRO
From analytics strategy to complete set up, tag management, design and implementation of live dashboards that visualise unique data sources and help you get actionable business insights.
James Dinopoulos, one of our SEO and Digital Marketing specialists at a strategy workshop.
Our strategy approach can be applied across one or all digital channels above depending on what you need.
We start with a kick off workshop where we run a variety of design thinking exercises to better understand your customers and their journey.
Then we look at your current position which includes a range of audits, reports and investigations as well as a review of where you sit in comparison to your competitors.
We run multiple workshops during this period including content, outreach, analytics and more to ensure the plan we create is robust and your entire team feels as if they’ve been a part of the process.
Some of our team in a search marketing content planning workshop.
We finalise the strategic process with a formal presentation that, importantly, is supported by a detailed plan and timeline that gives our team everything they need to get going as soon as implementation begins.
In some cases we may also be engaged to help train and empower your team to cover off some activities internally.
Usually this whole process takes between one and two months and during that time, we set up live dashboards with benchmarks and KPIs. Once it’s all finished and signed off, we begin implementation.
Every month we rigorously test and optimise the work we do, in collaboration with you. Our goal is to always hit some quick wins first so your team can see some runs on the board.
At around month 6, we look at channel expansion and at month 12 we may propose some major digital investments. We like to deeply understand your organisation and what makes you tick first. By that time, as Jim Collins would say, we have fired enough bullets to now begin firing cannonballs.