Foresight Marketing Academy
Proven Digital Marketing Strategies for Scale-Ups and Challenger Brands
Learn critical marketing growth formulas that have successfully scaled global VC backed private and publicly listed brands
Gain access to a step by step process you can apply, rather than getting lost in the marketing information vortex!
Save hundreds of hours with pre-built, read-to-use marketing templates you can use today
Delivered in bite size modules that will give you what you need to know strategically, and practically
Exclusive entry to our consulting community and discounted consulting hours
Money back guarantee. If you don’t feel you’ve gotten the value you expected after 30 days of access to the course, we’ll refund you in full.
All courses are developed and delivered by the agency that has worked with
some of the fastest growing and most recognisable brands in the world.
How it Works
Pre-Register
Once you pre-register, we will let you know the next schedule that the course will run on. Usually each course runs once a month.
Start Learning
As soon as the course dates begin, you’ll get access to all learning materials, to dive in and move as fast as you like!
Collaborate
You’ll gain immediate access to our private Facebook group and bi weekly group consulting sessions where you can ask questions, clarify and share your work for feedback as you learn.
More Learning!
Continue your learning journey with add-on modules. As an existing member, you’ll get access to special discounts too.
Marketing Courses
Choose from our signature courses that will give your marketing team everything it needs to succeed.
Brand Strategy Foundation
Learn how to define your unique brand identity, develop a powerful tone of voice and craft a credible brand image in three simple and highly effective modules.
Digital Marketing Strategy Foundation
Learn how to accurately determine market size, customer segments, digital marketing budgets and what to measure. You’ll also be exposed to digital media flighting and how to report on marketing KPIs.
Building and Scaling a Marketing Team
How to build and scale marketing teams. Covering marketing team planning, hiring frameworks, team management, retention strategies, and effective approaches to exiting personnel.
Marketing Performance and ROI Tracking
Learn everything you need to know as a founder or marketing leader about how to assess the success of your marketing team, and how to ensure performance is being tracked effectively.
Insourcing vs outsourcing your marketing
*This unique course teaches cost comparison analysis between hiring in-house teams versus partnering with a Digital Agency, as well as how Agencies price their services.
You’ll also learn how to interview a prospective supplier, review and negotiate contracts, brief, on-board and manage day-to-day agency engagement.
Finally, we’ll work through internalising capabilities from an agency supplier into an internal marketing team.
Paid Digital Marketing Strategy
Learn how to choose and complete multi-channel planning, how to forecast spend, flight media and determine targeting and campaign grouping in a way that will best reflect your ideal target audience and deliver to marketing goals—from brand awareness through to lead and sales generation.
Paid Search Marketing Foundation
Learn how to successfully set up Google, and Bing Ads.
Understand the differences between search channels, when you’d use one, the other, and why you’d run even both. Importantly discover how to up an account, campaign forecasting, goal benchmarking for your sector and digital media performance best practices.
Paid Social
Foundation
Learn how to successfully set up Facebook and Instagram ads. Understand the differences between social platforms, when you’d use one, the other, and why you’d even run both. Importantly discover how to up an account, campaign forecasting, goal benchmarking for your sector and digital media performance best practices.
Paid Display
Foundation
Learn how to successfully set up Google Display Ads, and understand why and when to use display advertising. Importantly discover how to up an account, campaign forecasting, goal benchmarking for your sector and digital media performance best practices.
Technical SEO Foundation
Learn how to review your website, and interpret the results – good and bad. Leverage leading SEO tools like Screaming Frog, Sitebulb and Botify, as well as ways to implement recommended fixes. This course will incorporate case studies and explore a variety of practical solutions.
SEO Link Building Foundation
Learn how to evaluate the backlink profiles of your own site, as well as your competitors. Using tools like Majestic and AHrefs, we’ll explore how to create link-worthy content; how to automate outreach; and close white-hat link opportunities. Discover best practice tagging techniques for sponsored links and content and much more.
SEO Keyword
Research
Learn how to conduct robust keyword research using a combination of tools from Semrush to AHrefs, and then leverage this research to make updates to your existing content, as well as plan out new content for your website.
International SEO Foundation
Learn all the steps you need to take to get your site ready to take over a new top level domain territory (e.g .uk, .au, .sg), covering ideal folder structures, hreflang best practice set up, local signals and much, much more.
Marketing Analytics GDPR Tracking
Learn how to mitigate the risk of a traffic (and revenue) drop – when you migrate your website to a new CMS, a new domain, or undertake a redesign or restructure. Covers everything from technical requirements through to ensuring global best practices are maintained.
Marketing Analytics Set Up Foundation
Learn how to set up pixels and mandatory goal tracking within Google Analytics – so you can monitor the performance of your key digital activities. Understand the benefits of a using a centralised tag management platform (e.g. Google Tag Manager) and the fundamentals of Analytics.
Marketing Analytics Online To Offline Tracking
Learn how to implement offline tracking – matching leads through to offline sales, capturing customer data in your CRM and identifying valuable customers using your Google Analytics. Empower your marketing team to target and acquire the right customers – those most likely to convert, repeatedly.
Marketing Analytics GDPR Tracking
Learn how to configure analytics tracking in order to capture the and measure only the data that matter (all whilst adhering to GDPR guidelines).
Marketing Analytics Tech Stack and Data Visualisation
Get an entire, step by step process on how to set up an advanced marketing analytics tech stack including Stitch, Google Big Query, Google Analytics and Google Data Studio – and the significant benefits to visibility that this structure can bring.
What They Say
“This. Is. Amazing. Standing ovation. Slow clap. Bravo.”
Noella Schink | Yeti
“You guys are brilliant at guiding and distilling information.”
Ruth Heenan | Philanthropy Australia
“We had a record huge December!”