Increase Leads, Sales, Annual Recurring Revenue (ARR)
Leads and Sales and ARR, oh my! These are the big three objectives that many marketers are tasked with delivering. They’re critical metrics that link to the health of any business and are most positively impacted by a range of digital performance marketing channels.
Large consumer purchases like houses, cars or luxury items are generally tied to lead generation objectives.
E-commerce retailers, DTC (direct to consumer) brands and, where the customer buys directly from the site with a credit card or via PayPal.
ARR (Annual Recurring Revenue):
Most relevant to SaaS (Software as a Service) brands, brands with subscription product purchases or ongoing donations for Not For Profit organisations. It is the calculation of not just the first sale, but the expected recurring sales after the first one.
How Foresight Can Help You Drive Leads, Sales and Annual Recurring Revenue
- CMO Consulting
We help you consider whether you have all the strategic and brand elements in place necessary to deliver the best quality and most efficient leads and sales.
- Paid Digital Lead/Sale Generation Campaigns
We forecast impressions, clicks, leads and/or sales and determine the best mix between one off and recurring sales focus if there is an offer split. Each campaign is optimised daily to reduce or maintain the cost per acquisition while maintaining sales and lead volume.
- Non Branded SEO Keywords
SEO is often considered a long game, but many keywords show bottom-of-the-funnel sales intent (for example “Buy New Car Near Me”). Part of our SEO strategy may include adding new pages and content to your site as well as making technical changes, to aid visibility for these crucial keywords.
- CRM and Automation
Creating a virtuous cycle between online acquisition and then retention and upsell provides a robust marketing framework that delivers more for less. We can review your existing database while also setting up a range of automations and optimisations that drive sales – from cart abandonment to wishlist arrival for B2C, to nurture sequences for B2B leads.
- Analytics and Insights
Using online to offline measurement for leads we can determine exactly how many convert and can track. We can do the same for sales and ARR also – providing powerful visibility into the efficacy of all performance marketing channels.